Our people 2019-05-07T03:00:46+00:00

Our people

A carefully curated mix of finance professionals.

There are a range of diverse and complementary skill sets across our team – from financial management and CPA-qualified accounting professionals, to strategic financial advisors. This means we offer comprehensive coverage across all sub-sectors of the industry.

We get the nuances of the non-profit sector.

With many years’ experience serving non-profit and social enterprise clients, our team has a deep appreciation of the social, cultural and political aspects unique to the sector.

Our expertise is bang up to date. 

Purpose practitioners are current in their knowledge of sector issues impacting funding, accounting standards, available technologies and compliance. We stay at the forefront of industry developments and policy /legislative reforms – so we can help our clients be agile in an ever-changing environment.

Alex Cowell

Alex

Alex is a non-profit CFO / Financial Controller who links an organisation’s culture, programs and strategies with its finances. He is an approachable leader and strategic thinker. He’s a practitioner that intimately understands the non-profit financial management context.

Prior to establishing Purpose in 2014, Alex was the Manager of an accounting services firm that worked solely with non-profit organisations, and a long-term contracted CFO/Financial Controller for 15 for-purpose organisations. Alex has been in the NFP accounting and social enterprise development industry for >10 years and advises organisations ranging from small to large across diverse sectors including: community services; education; Aboriginal services; disability; health; the arts and housing.

CPA, Bachelor of Business, Cert IV Training and Assessment and Financial Services

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Alex Cowell

Alex

Alex is a non-profit CFO / Financial Controller who links an organisation’s culture, programs and strategies with its finances. He is an approachable leader and strategic thinker. He’s a practitioner that intimately understands the non-profit financial management context.

Prior to establishing Purpose in 2014, Alex was the Manager of an accounting services firm that worked solely with non-profit organisations, and a long-term contracted CFO/Financial Controller for 15 for-purpose organisations. Alex has been in the NFP accounting and social enterprise development industry for >10 years and advises organisations ranging from small to large across diverse sectors including: community services; education; Aboriginal services; disability; health; the arts and housing.

CPA, Bachelor of Business, Cert IV Training and Assessment and Financial Services

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Sony Bonang

Sony

Sony is a financial accountant who provides organisations with accurate and reliable accounts. He has been in accounting roles for >13 years, the last 9 years of which have been in the non-profit sector.

Sony is the go-to for payroll compliance and the application of accounting programs such as xero and MYOB. Sony is CPA qualified, and this informs his practice, including the application of Australian Accounting Standards. Sony also has a very strong management accounting skill set, with advanced financial analysis and modelling skills.

Prior to founding Purpose (with Alex), Sony was the Accountant for the Woolcock Institute of Medical Research. Before that Sony was in practice, managing the financial accounting for 20 non-profits.

CPA, Bachelor of Accounting

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Sony Bonang

Sony

Sony is a financial accountant who provides organisations with accurate and reliable accounts. He has been in accounting roles for >13 years, the last 9 years of which have been in the non-profit sector.

Sony is the go-to for payroll compliance and the application of accounting programs such as xero and MYOB. Sony is CPA qualified, and this informs his practice, including the application of Australian Accounting Standards. Sony also has a very strong management accounting skill set, with advanced financial analysis and modelling skills.

Prior to founding Purpose (with Alex), Sony was the Accountant for the Woolcock Institute of Medical Research. Before that Sony was in practice, managing the financial accounting for 20 non-profits.

CPA, Bachelor of Accounting

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Anna Collet

Anna Collet

Anna is a third sector financial expert with over a decade of experience in accounting and financial management, and is qualified in both accounting and international studies. Anna specialises in financial systems, data analysis and management reporting. She has implemented large-scale global projects to transform the finance functions of two environmental NGOs based in the UK.

Anna’s earlier employment with Matrix on Board saw her managing the finance functions for many clients and consulting on a wide variety of projects from financial policy writing to system implementation.

CPA, CGMA, Bachelor of Accounting, Masters of International Studies

Anna Collet

Anna Collet

Anna is a third sector financial expert with over a decade of experience in accounting and financial management, and is qualified in both accounting and international studies. Anna specialises in financial systems, data analysis and management reporting. She has implemented large-scale global projects to transform the finance functions of two environmental NGOs based in the UK.

Anna’s earlier employment with Matrix on Board saw her managing the finance functions for many clients and consulting on a wide variety of projects from financial policy writing to system implementation.

CPA, CGMA, Bachelor of Accounting, Masters of International Studies

Nina Trofimova

NinaNina is an accomplished CFO / Head of Finance, with over 15 years’ experience in the NFP sector. She has a deep understanding of industry-specific issues, including legislation, funding and reforms. She specialises in driving business process efficiencies, leading financial strategy, and implementing new systems to meet business objectives.

CPA and CA qualified, Nina is a for-purpose person, deeply committed to making a difference. Prior to joining Purpose, Nina managed Finance Functions for large non-profit organisations within the arts, culture and environmental sectors.

Nina currently holds the position of Deputy Chair to CPA Australia’s Not For Profit Committee, acting in an advisory capacity to the CPA NSW Divisional Council. She is also a Committee member of the CPA Australia Discussion Group ‘Women In Business’.

CPA, CA, Bachelor of Accounting (Hons); Master of Commerce in Accounting with Commercial Law

Nina Trofimova

Nina

Nina is an accomplished CFO / Head of Finance, with over 15 years’ experience in the NFP sector. She has a deep understanding of industry-specific issues, including legislation, funding and reforms. She specialises in driving business process efficiencies, leading financial strategy, and implementing new systems to meet business objectives.

CPA and CA qualified, Nina is a for-purpose person, deeply committed to making a difference. Prior to joining Purpose, Nina managed Finance Functions for large non-profit organisations within the arts, culture and environmental sectors.

Nina currently holds the position of Deputy Chair to CPA Australia’s Not For Profit Committee, acting in an advisory capacity to the CPA NSW Divisional Council. She is also a Committee member of the CPA Australia Discussion Group ‘Women In Business’.

CPA, CA, Bachelor of Accounting (Hons); Master of Commerce in Accounting with Commercial Law

Ricardo Medeiros

Richardo

Ricardo supports the CFO and the Senior Financial Accountant on a day-to-day basis performing financial processing, analysis and system implementations. He is driven by service quality and continual improvement.

Ricardo previously worked in a non-profit consulting company in Brazil, providing support to micro-businesses. He also ran a small business himself.

He loves to keep fit, and has completed several long haul bicycle trips, some across continents raising money for various charities.

Bachelor of Commerce (Accounting), Bachelor of Entrepreneurship, Cert IV Project Management

Ricardo Medeiros

Richardo

Ricardo supports the CFO and the Senior Financial Accountant on a day-to-day basis performing financial processing, analysis and system implementations. He is driven by service quality and continual improvement.

Ricardo previously worked in a non-profit consulting company in Brazil, providing support to micro-businesses. He also ran a small business himself.

He loves to keep fit, and has completed several long haul bicycle trips, some across continents raising money for various charities.

Bachelor of Commerce (Accounting), Bachelor of Entrepreneurship, Cert IV Project Management

Lily Fok

LilyLily is an Accountant who specialises in tax, auditing and compliance. As well as these functions, Lily supports the Purpose team across a range of accounting areas including bookkeeping, payroll, and budgeting. She has worked with a diverse set of clients in the past, both in practice environments and private sector organisations.

Lily is a hard working, self-motivated problem solver, who loves to learn new things.

Bachelor of Accounting, Advanced Diploma of Accounting

Lily Fok

Lily

Lily is an Accountant who specialises in tax, auditing and compliance. As well as these functions, Lily supports the Purpose team across a range of accounting areas including bookkeeping, payroll, and budgeting. She has worked with a diverse set of clients in the past, both in practice environments and private sector organisations.

Lily is a hard working, self-motivated problem solver, who loves to learn new things.

Bachelor of Accounting, Advanced Diploma of Accounting

Ning Gong

Ning is a CPA qualified Accountant, with over 10 years’ experience in the non-profit sector. Prior to joining Purpose, Ning’s experience was in public accounting, working with non-profit clients within the childcare, education, technology and community sectors.

Ning is a Xero Certified Advisor and a payroll specialist. Her expertise also spans budget preparation, financial reporting and all facets of the bookkeeping process.

CPA, Master of Professional Accounting

Ning Gong

Ning is a CPA qualified Accountant, with over 10 years’ experience in the non-profit sector. Prior to joining Purpose, Ning’s experience was in public accounting, working with non-profit clients within the childcare, education, technology and community sectors.

Ning is a Xero Certified Advisor and a payroll specialist. Her expertise also spans budget preparation, financial reporting and all facets of the bookkeeping process.

CPA, Master of Professional Accounting

Bridget Collet

BridgetBridget is a motivated communications professional, with a track record in delivering innovative communications and stakeholder management solutions.

With over 10 years’ experience in the public sector, she has designed and implemented large-scale communications activities to support Government transformation projects in both Australia and the UK. Bridget has worked with a wide range of stakeholders, including representative bodies and advocacy groups, across the employment, workplace relations, and justice sectors.

Bachelor of Arts

Bridget Collet

Bridget

Bridget is a motivated communications professional, with a track record in delivering innovative communications and stakeholder management solutions.

With over 10 years’ experience in the public sector, she has designed and implemented large-scale communications activities to support Government transformation projects in both Australia and the UK. Bridget has worked with a wide range of stakeholders, including representative bodies and advocacy groups, across the employment, workplace relations, and justice sectors.

Bachelor of Arts